10 Ways to Attract more Advertisers to Your Blog

1. Place an “Advertise with me” or “Your ad here” Banner on your site

This is the single most important thing for you to do. If possible it should click to an advertising information page or post that provides interested parties with an easy way to contact you for more information as well as rates. Key points: Make it a graphical image or a tab. Place it in a highly visible spot.

2. Keep the ads specific to your site

Do not accept wallpaper ads or utilities ads if your site is about electric guitars.

3. Show prospective advertisers what the banners could look like

If you currently do not have any paid advertisements placed on your site, put up house ads or partner ads in the same spots you would run the paid ads. (A house ad is a banner or other kind of ad for other products or sites that you or your company own.)

4. Put up a free bonus ad

By putting an advertisement on your site for free you may not only encourage similar ads or competitors to that product, but the company you added for free may decide to advertise with you as well. In exchange for your courtesy ask for full disclosure of the performance of the campaign in return. (Total clicks, number of purchases etc. ) Put the free ad up with a direct URL without tracking tags or affiliate tags.

5. Publish your site stats

You need to show at least the most basic of site specific statistical information: Monthly unique visitors and total number of page impressions are the two most important ones. Others could be Google PageRank (becoming less and less important) and Alexa rank.

6. Know your audience

The bare minimum of user demographics you need to know is the Male to Female ratio and the average age of your readers. Other potentially helpful information includes geographic, household income, single/married, number of kids. etc. But how do you get this information? You can do site polls, surveys, or get more detailed stats from ComScore, Quantcast, StatCounter, or a host of similar services.

7. Have an ‘About Me/Us’ section

Clearly explain who you are and what your site is about. Especially tell people why you are an ‘authority’ on what you are writing about - and why anyone should care about what you have to say.

8. Write about one specific topic only

If you write about a lot of different topics in your blog or on your website, advertisers will not know if their products are a good fit for your site.

9. Keep your blog professional

If you are writing about your cat, ranting about the latest dipute with your boss, swearing or bashing everything and everone you can think about you will not stand a chance in hell to find advertising partners. Try to keep your posts helpful, interesting and entertaining and write in a style that is fit to be read by anyone.

10. Do not use Google Adsense on your site (if you are a true professional and want to earn big $$)

This will probably be the most painful one for most people especially if you are generating a few hundred bucks a month from Adsense already. But Google Adsense has a tendency to keep prospective advertisers away from your blog or website, because some think it makes sites look unprofessional. (I do not share this opinion, as you can see.) Ask yourself, “Do I want some real revenue from my site or Google’s table scraps.”

Good luck!!