How to Track Visitors to Your Blogger Blog

A tracking and statistics program is a necessary tool for anyone interested in building a profitable blog. It will provide you with useful information about how people found your blog, keywords they used to find it, and how long they stayed.

There are quite a number of analytics programs that are available for use with your Blogger blog. Three popular free options are:

Google Analytics (up to five million page views per month)
Site Meter (starting at 25,000 pageviews)
Stat Counter (up to 500 pageview log/250,000 pageviews/month)

All of them have certain limitations, but each one will give you access to invaluable data about traffic to your Blogger blog. (By the way, I am currently using Stat Counter.)

Main Advantages of Tracking Visitors to Your Site

There are a number of advantages of tracking visitors to your site.

You will get a clear understanding of the demographics of your site traffic including information like geographical location and length of visits. This kind of information is useful for targeting content to meet the specific needs of your visitors´ age groups, lifestyles etc. It will enable you to extend your reach and tap into a larger target audience.

Another advantage is that you will have the ability to identify trends as your site grows. An analytics program will provide a snapshot view of the results of different strategies you might employ, the success of posts and of additions like social bookmarking and networking, stumbles, diggs, and tweets. You will be able to determine the rate of increase in traffic and identify areas where you could improve, for instance by targeting specific keywords.

Without this kind of information it is very hard to gauge the performance of your site. If you are interested in making your site more successful - and I am sure you are - then you will find access to statistical data invaluable in determining where to put your energies. Furthermore, if you should decide to sell your site sometime in the future you will need to provide solid evidence concerning the level of traffic your site receives.

How to Add Analytics to Your Blogger Blog

To add a tracking and statistics service to your Blogger blog you will need to place a block of code into your template. This is a relatively straightforward process. For more information on how to add Google Analytics to Your Blogger blog read my article How to Add Google Analytics to Your Blogger Blog.

In this post I have covered some of the advantages and benefits of adding a statistics and tracking program to your Blogger blog. An analytics program will help you track visitors to your blog and understand traffic trends. Grow your Blogger site today by adding a free tracking and statistics program such as Google Analytics, Site Meter or Stat Counter.