10 Time-Tested Headline Formulas That Work


So, you are seeing far too many of those how to” and list” headlines and want to try something a little different?

Let us move beyond those all too common headline formulas you see over and over again and add some new weapons to your attention-grabbing arsenal.

1. The Secret(s) of [blank]

This one is used rather often, but that is because it works. Share insider knowledge and translate it into a benefit for the reader.

  • The Secret of Successful Podcasting
  • The Secrets of Recording Drums
  • The Secret of Getting Your Home Loan Approved

2. Little Known Ways to [blank]

A more intriguing (and less common) way of accomplishing the same thing as „The Secret(s) of…” headline.

  • Little Known Ways to Save on Your Heating Bill
  • Little Known Ways to Hack Google’s Gmail
  • Little Known Ways to Lose Weight Quickly and Safely

3. Who Else Wants [blank]?

Starting a headline with „Who Else Wants…” is a classic social proof strategy that implies an already existing consensus desire. While overused in the Internet marketing arena, it still works like gangbusters for other subject matter.

  • Who Else Wants Cheaper Car Insurance?
  • Who Else Wants a Higher Paying Job?
  • Who Else Wants More Fun When on Vacation?

4. Here is a Method That is Helping [blank] to [blank]

Simply identify your target audience and the benefit you can provide them, then fill in the blanks.

  • Here is a Method That is Helping Car Owners Save Hundreds on Insurance
  • Here is a Method That is Helping People Work Out More Efficiently
  • Here is a Method That is Helping Bloggers Write Better Post Titles

5. Here’s a Quick Way to [solve a problem]

People love quick and easy soutions when faced with a nagging problem.

  • Here’s a Quick Way to Get Over a Break-up
  • Here’s a Quick Way to Potty Train Junior
  • Here’s a Quick Way to Write Interesting Ebooks

6. Get Rid of [problem] Once and For All

A classic formula that identifies either a painful problem or an unfulfilled desire that the reader wants to remedy.

  • Get Rid of Your Unproductive Work Habits Once and For All
  • Get Rid of That Carpet Stain Once and For All
  • Get Rid of That Wasps´ Nest Once and For All

7. Now You Can Have [something desirable] [great circumstance]

The is the classic „have your cake and eat it too” headline — and who does not like that?

  • Now You Can Quit Your Job and Make Even More Money
  • Now You Can Meet Sexy Singles Online Without Spending a Dime
  • Now You Can Own a Cool iMac and Still Run Windows

8. [Do something] like [world-class example]

Gatorade made the most of this with the „Be Like Mike” campaign featuring Michael Jordan in the early 1990s.

  • Speak French Like a Diplomat
  • Party Like Paris Hilton
  • Write Songs Like Lady Gaga

9. Have a [or] Build a [blank] You Can Be Proud Of

Appeal to vanity, dissatisfaction, or shame. Enough said.

  • Build a Body You Can Be Proud Of
  • Have a Garden You Can Be Proud Of
  • Build a Blog Network You Can Be Proud Of

10. What Everybody Ought to Know About [blank]

There is big curiosity draw with this type of headline, and it acts almost as a challenge to the reader to go ahead and see if they are missing something.

  • What Everybody Ought to Know About Satellite Dishes
  • What Everybody Ought to Know About Adjustable Rate Mortgages
  • What Everybody Ought to Know About Writing Great Headlines

Find these headline templates useful? Bookmark this page for future reference.

Good luck!

Related article:

5 Simple and Highly Effective Ways to Open Your Blog Posts


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